We offer workshops
to business groups and not-for-profits on the following
topics:
How to Write A Business Plan To Raise Money or Grow Your
Existing Business
10 Tips for Hiring Success
Marketing Methods For Growing
Your Business
How to Write A Business Plan To Raise
Money or Grow Your Existing Business
Do you know where your business is headed? Whether your
venture is just getting off the ground or you’ve
been successful for years, an effective business plan
is a key to future success for your business. A business
plan can help you raise startup capital, raise funds to
take your business in a new direction, or simply help
you plan out your goals and strategies for the next couple
of years.
This Entrepreneurial Consulting seminar helps business
people understand every aspect of developing their business
plan, including:
- Business viability analysis
- Mission and objective development
- Management team
- Market analysis, including competitive analysis
- Product & service description
- Operations & implementation
- Marketing plan development and sales strategizing
- Financial forecasting
- Capital acquisition suggestions
Armed with the understanding of the value and components
to a business plan, attendees can begin the process towards
increased likelihood of success from their company.
10 Tips for Hiring Success
Most small businesses either hire staff on their own
or use recruiting firms. Hiring internally often falls
on the President or an office manager. The President should
be focusing on bigger picture tasks, and office managers
are often ill prepared for this important task. This practice
often leads to settling on less than ideal candidates.
Recruiting firms tend to be very costly for small firms,
up to 35% of the employee’s salary.
There is a better way to hire employees, and Entrepreneurial
Consulting can show you the way in this useful seminar.
We will take you through the 10 steps in our recruiting
process, including, but not limited to:
- Performing a thorough, needs analysis, and creating
an appropriate job description
- Crafting and placing ads in the appropriate locations
- Alternate channels to attract candidates
- Screening candidates before the interview process
- How to role play with candidates
- Tips on evaluating candidates
- Developing a compensation package and offer structure
- Creating orientation and staff training materials
Marketing Methods For Growing Your
Business
In this workshop, you will get a broad background to
10 different forms of marketing and case studies and how
each can be successfully used.
These channels will include:
- Print advertising (ads in magazines)
- Direct mail marketing (postcards to get sales)
- Tradeshow marketing (booths with displays)
- Telemarketing (calling to sell products)
- Door-to-door marketing (to move product or perform
research)
- Networking (to hire staff, to get clients)
- E-mail marketing (to get customers)
- Online search engine marketing – paid listings
and banner ads
(to sell products to people when they are looking)
- Viral marketing (for sale of products)
- Public relations (to draw clients)
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Business
Associations and Universities where we have presented
Workshops:
The Philadelphia Center
“Thanks for giving a great talk to our Entrepreneurship
class on the topic of ‘How and Why to Write a Business
Plan’. You were right on topic and the class related
well to your presentation, as indicated by their interaction
with you. I appreciate that you took the time and effort
to do this.”
Chuck Thomas
Adjunct Professor
The Philadelphia Center
Mid-Atlantic Consultants Network
“Thanks again for an excellent, thought provoking
and targeted presentation -- and some good suggestions
regarding the Mid-Atlantic Consultants Network group.”
William S. Hyczka
Certified Business Intermediary
WSH & Associates Business Brokers
Mid-Atlantic Consultant’s Network
Temple University
“Thank you so much for taking the time from your
busy schedule to share your experience with my students.
They really enjoyed it. I really enjoyed hearing from
you.”
Dana Saewitz
Marketing Professor
Temple University
Wharton Small Business Development Center – First Steps
Instructor
“Thank you for coming. Your talk was perfect: amusing,
uplifting, and challenging to our new group of consultants.”
M. Therese Flaherty PhD
Director Wharton Small Business
Development Center
Cabrini College
“Great enthusiasm and the capacity to evoke dynamic, authentic audience engagement acted as the scaffolds for Mr. Moskow's presentation outlining the roadmap to starting a successful business. He provided practical examples and invaluable resources attendant to the process of designing and refining a business plan.”
Tara McFalls
Coordinator of Adult Student
Services
Cabrini College
Drexel
University
Penn
State University
“Thanks for giving a great talk to our Entrepreneurship class on the topic
of ‘How and Why to Write a Business Plan’. You were right on topic
and the class related well to your presentation, as indicated by their interaction
with you. I appreciate that you took the time and effort to do this.”
Chuck Thomas
Adjunct Professor
Penn State & The Philadelphia Center
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